eBooks - Business - Marketing - David Taylor - The Brand Gym: A Practical Workout for Boosting Brand and Business
The Brand Gym: A Practical Workout for Boosting Brand and Business eBook
by David Taylor
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $58.50
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The Brand Gym: A Practical Workout for Boosting Brand and Business Summary
| "The Brand Gym is a refreshingly simple, practical guide to brand management and how it can boost business performance. The book reveals the fundamental differences between winners and losers in the branding battle, illustrated with inside stories from Unilever, Gillette, Apple and others. A programme of eight 'Workouts' will help you raise your own game in key areas such as insight, portfolio strategy, visioning and positioning. ""About time! Finally a book written by a real ""been there, done that"" top-flight marketing professional. A compact and concentrated guide to the techniques really used by the world's leading marketing companies."" --Tom Allchurch, former Amazon.com Marketing Director, Founder and CEO Fresh Italy |
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eBooks - Titles - Authors - Business - Marketing - David Taylor - The Brand Gym: A Practical Workout for Boosting Brand and Business