Fortune magazine writer Cora Daniels, one of the primary chroniclers of this new shift in attitudes, reveals both those who drive it and their motivations for doing so. Rather than fight the power, this new generation seeks to take the power for themselves—and reshape the American business and cultural landscape in the process. The old guard who’ve been in power longer tend to feel that assimilation is critical to success, whereas the new black elite refuses to deny their race in order to be seen as equal; many feel that race is both an undeniable and critical component of their professional identity. In lieu of downplaying race as an issue, they use their race to build

a legacy for the next generation of black leaders.

Black Power Inc. provides a much-needed discussion of the thought shift among America’s most successful black businesspeople, and reveals what this new attitude means for the future of both corporate America and black Americans.