It's called The Big Clean.

The Big Clean is a system that allows you to go for stretches of time without worrying about housework. That is, after you do a Big Clean for each room in your pad, the rest is cake. Once The Big Clean is done, all you will generally have to do is put in thirty minutes or less a week to keep your pad clean.

The Big Clean: How to Organize Your Pad and Free Your Mind. It's easier than you think.