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Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric G. Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time.

Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s breakthrough Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet” and introduces the technologies that make this possible. Finally, he assesses long-term trends that will make “green business” increasingly crucial in the coming years.

• Defining “green strategy” and crafting transformation plans that work
  Complementing traditional strategy, improving operations, and making green strategy actionable
• Using Green Sigma to reduce environmental impact and drive business value
  Includes a detailed case study on reducing enterprise carbon emissions and costs
• Instrumenting the planet for a more intelligent, sustainable world
  New technology innovations and solutions for environmental stewardship
• Anticipating the future of green business--and all business
  Critical resource and environmental trends that will reshape business management