Online auctions have emerged as today's most efficient tool for businesses to streamline their supply chains and gain fast, economical access to millions of new customers. The Auction-App details how companies -- from hometown mom-and-pop stores to multinational corporations -- are using Internet auctions to find the best deals on goods and services while, at the same time, locating cost-effective markets for their frontline products and excess inventory. Let it show you how to tap into the online marketplace, and begin to enhance your organization's competitive stance today!

The Auction-App is the first book to explore the exciting new world of B2B and B2C online auctions from a marketing point of view. It shows you how to seamlessly weave online auctions into your company's sales arsenal, all in everyday, non-technical language designed to demystify this developing marketplace.

Written by Leland Harden and Bob Heyman, two online auction pioneers who were early advisors to today's online auction success stories, this straight-talking business guide provides you with:

• Easy-to-follow techniques for moving your business into online auctions
• Explanations of the best software and services for taking part in e-commerce auctions
• Core principles for conducting successful auction business on the Internet, both as a buyer and as a seller
• Complete analyses of traditional auction methods--from English and
• Dutch to Reverse and Reserve -- and how each have been adapted to the online environment
• Case studies and insights from decision-makers who have increased their profit margins through understanding -- and utilizing -- online auction technologies