Alliance Brand: Fulfilling the Promise of Partnering | Mark Darby | Business | Professional | eBooks
Alliance Brand: Fulfilling the Promise of Partnering
by Mark Darby
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Platforms
Windows Vista / XP / 2000, Mac OS X Tiger Features
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Availability:
Download Now Price: $71.50
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Alliance Brand: Fulfilling the Promise of Partnering Summary:
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"Pressure continues to grow on organizations to achieve more with fewer resources. M&A's often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived 'brand' of a potential alliance partner is a key criterion for success. Building on this, he introduces the concept of Alliance Brands and explains their hallmarks: credibility, capability, and reputation. Darby provides the tools and advice required to take an organization through the steps of becoming an Alliance Brand by building a positive reputation through partnering. The net results will be long term alliance success, lower failure rates, lower costs and higher ROI, a transparent, audit-friendly process, and 'partner of choice' status in chosen industries." |
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