eBooks - Biographies - Business Leaders - Joel M. Stern - Irwin Ross - John S. Shiely - Against the Grain: How to Succeed in Business by Peddling Heresy
Against the Grain: How to Succeed in Business by Peddling Heresy eBook
By: Joel M. Stern, Irwin Ross ~ Foreword by: John S. Shiely
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $29.95
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Against the Grain: How to Succeed in Business by Peddling Heresy Summary
| Success does not come easily in the world of business, especially if you choose to challenge some of the most widely held beliefs in modern finance. Nobody knows this better than Joel Stern--a man who swam against the strong current of conventional financial dogma and ended up revolutionizing the way CEOs and money managers value and measure performance. By maintaining a steadfast belief in his concept of Economic Value Added (EVA) and convincing individuals, institutions, and companies of its validity, Stern has become a catalyst for change in the world of finance. He has also become the man who made EVA the most insightful measure of today's corporate performance. In Against the Grain: How to Succeed in Business by Peddling Heresy, Stern shares for the first time, not only the story of how EVA swept the corporate world, but the story behind the story--the intellectual underpinnings of EVA, how he and his colleagues at Stern Stewart & Co. promoted the concept, won its initial acceptance by major corporations, and later turned the concept into a revolution that has continued to grip the worlds of business and finance. |
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eBooks - Titles - Authors - Biographies - Business Leaders - Joel M. Stern - Irwin Ross - John S. Shiely - Against the Grain: How to Succeed in Business by Peddling Heresy