eBooks - Business - Marketing - Bob Dumouchel - Rob Dumouchel - Adwords Expert Handbook: Manager's Guide to Google Adwords


Adwords Expert Handbook: Manager's Guide to Google Adwords eBook

By: Bob Dumouchel, Rob Dumouchel


Adwords Expert Handbook: Manager's Guide to Google Adwords - Adobe eBook

Adwords Expert Handbook: Manager's Guide to Google Adwords eBook

Adobe
Platforms
Windows, Mac, Linux, Palm, Pocket PC, Sony Reader

Features
Printing, advanced navigation, search, bookmarks, and multiple viewing options.

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Price: $7.68


Adwords Expert Handbook: Manager's Guide to Google Adwords Summary

Adwords Expert Handbook provides valuable information on Internet search engine marketing and illustrates ways to make this rapidly changing, yet cost-effective marketing strategy work successfully for every business owner.

Bob and Rob Dumouchel rely on their diverse and extensive professional experience to help business and marketing leaders navigate through the ins and outs of Google Adwords. The Dumouchels, who now own a Google Qualified Company that specializes in managing Google Adwords for companies around the globe, describe the basics of search engine marketing, share important tips on how to customize Google Adwords for individual businesses, and also teach how to:

  • Build an effective campaign
  • Direct web site traffic
  • Understand the value of a click
  • Create the right kinds of keywords
  • Position an ad properly
  • Track marketing data
There is no doubt that Internet marketing will continue to be the wave of the future. Adwords Expert Handbook will help those ready to embark on a new marketing venture attract an entirely new group of prospective and eager customers with just one click.


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