eBooks - Business - Financial Planning - Aspatore Books Staff - Advertising Leadership Strategies: The World's Top Advertising Executives on Innovation, Growth Strategies, and the Future of the Ad Industry
Advertising Leadership Strategies: The World's Top Advertising Executives on Innovation, Growth Strategies, and the Future of the Ad Industry eBook
by Aspatore Books Staff
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Platforms
Windows Vista / XP / 2000, Mac OS X, Sony Reader Features
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Availability:
Download Now Price: $21.95
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Advertising Leadership Strategies: The World's Top Advertising Executives on Innovation, Growth Strategies, and the Future of the Ad Industry Summary
| Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Linda Kaplan Thaler, Chief Executive Officer & Chief Creative Officer, The Kaplan Thaler Group - "Recreating the Industry", Allen M. Nance, President, Mansell Group, Inc. - "Technology-Enabled Marketing: A Prerequisite for Survival", Gay Warren Gaddis, Founder and President, T3 - "Marketing Leadership in a World of Consumer Control", Jennifer Lund, Founding Partner and Chief Creative Director, Lund & Manasse Advertising, Ink. - "Creating a Successful Campaign", Yvonne Tocquigny, Chief Executive Officer, Tocquigny Advertising - "Growth is about Innovation", Ryan Rieches, Chief Executive Officer, RiechesBaird - "The Agency of the Future" |
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eBooks - Titles - Authors - Business - Financial Planning - Aspatore Books Staff - Advertising Leadership Strategies: The World's Top Advertising Executives on Innovation, Growth Strategies, and the Future of the Ad Industry