The Active Consumer: Novelty and Surprise in Consumer Choice
by Marina Bianchi
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Windows PC, Palm, Pocket PC, Windows Mobile, SymbianOS, Blackberry, iLiad, eBookMan, and more. Features
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The Active Consumer: Novelty and Surprise in Consumer Choice Summary
| The consumer is also a maker. Just like a producer, consumers inevitably and constantly find themselves transforming time, material resources, and market goods into something that is good for them. But what is good for them is not inscribed in the goods... |
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eBooks > Titles > Authors > Politics & Government > Economics > Marina Bianchi > The Active Consumer: Novelty and Surprise in Consumer Choice
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