The Active Consumer

The Active Consumer | Marina Bianchi | Business | Marketing | eBooks

editor Marina Bianchi

The Active Consumer ~~ Adobe eBook

Adobe eBook

Platforms
Windows Vista / XP / 2000, Mac OS X Tiger

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

Availability:
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Price: $154.00

The Active Consumer ~~ Microsoft Reader eBook

Microsoft Reader eBook

Platforms
Windows 98+, Tablet PC, Pocket PC 2003

Features
ClearType, advanced navigation, search, personal library, bookmarks, notes, and drawing.

Availability:
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Price: $154.00

The Active Consumer Summary:

This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.