101 Questions You Need to Answer to Write Your Marketing Plan eBook

101 Questions You Need to Answer to Write Your Marketing Plan

by John G. Catalano

101 Questions You Need to Answer to Write Your Marketing Plan

Microsoft Reader

Platforms
Windows 98+, Tablet PC, Pocket PC 2003

Features
ClearType, advanced navigation, search, personal library, bookmarks, notes, and drawing.

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Price: $7.14

101 Questions You Need to Answer to Write Your Marketing Plan Summary

So you a writing a marketing plan and don't know where to start? This is the place. The 101 questions are invaluable aids for service, government and manufacturing organizations. They are intended to kick-start your thinking and to supplement to your planning process. This is not How to Write a Marketing Plan, but more like How to Think Through a Marketing Plan. It starts you down the planning road by asking questions about your organization's: Mission Setting Goals Your Situational Analysis, and then Applying all that to the five "P's" of marketing. These "quick and dirty" Market Planning 101 questions are distilled from the authors' education and 34 years experience in marketing and management.

eBooks > Titles > Authors > Business > Marketing > John G. Catalano > 101 Questions You Need to Answer to Write Your Marketing Plan