Home > eBook Categories > Business > Marketing > Microsoft Reader eBooks > Marina Bianchi > The Active Consumer


Active Consumer eBooks
Microsoft Reader

 The Active Consumer
By: Marina Bianchi

Price: $127.45
Format:  Microsoft Reader
Availability:  Download Now

Requirements:  Free Microsoft Reader (More Details)
Restrictions:  No printing, No copy and paste (More Details)
Platforms:  Windows 98+, Tablet PC, Pocket PC 2003 (More Details)
Features:  ClearType, advanced navigation, search, personal library, bookmarks, notes, and drawing.

Buy eBook!

Free eBooks
With Every Order!

   

The Active Consumer Summary:

The consumer is also a maker. Just like a producer, consumers inevitably and constantly find themselves transforming time, material resources, and market goods into something that is good for them. But what is good for them is not inscribed in the goods already available; it has to be discovered. Options and opportunities must be detected and exploited. The consumer is therefore also an entrepreneur, looking for ways to create and add value as well as differential advantage for him or herself. Novelty is an outcome of process; it is also a fundamental motivation for this activity. Consumers seem to delight in trying new solutions, exploring new combinatory possibilities.
Many of these facets of consumer behaviour are barely touched on in traditional economic theory, where the consumer's motivation is subsumed under an unanalysed preference set, the consumer simply responds passively to exogenous changes, and he or she never engages in producing change. Other literatures have taken up some of these themes, but not as a central concern, rather as insights from their separate disciplinary perspectives. This book makes these themes central. The book aims to provide an economic-theoretical understanding of the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change, how new consumer capabilities are developed and organized, or may involve the consumer in costly errors, how novelty dictates the multiple lives of products, and how desire for it can induce change in labour supply patterns. Conceptual and linguistic shifts needed to discuss consumption in this new light are also dealt with.

More Browsing Options:

The Active Consumer eBooks - All Formats

Marina Bianchi eBooks - All Titles

The Active Consumer - Recommend Page
   
Ordering Instructions Microsoft Reader eBook Features
1. Download, install, and activate Microsoft Reader - Free!

2. Add eBook to your Shopping Cart

3. Checkout and download your eBook from your Invoice page.

4. Re-download your eBook free from the View Orders area anytime.

eBookMall accepts Visa and MasterCard.
  • Microsoft Reader creates an exciting, personal eBook experience with ClearType display technology and powerful, easy-to-use features.
  • The smart navigation system remembers where you left off reading, and includes multiple methods of page navigation, multicolored bookmarks, and whole book search features.
  • Personalize your eBook with multicolored highlighting, drawing, font sizing, and personal notes.
  • Microsoft Reader eBooks are compatible with both Windows 98 or newer computers as well as Pocket PC handheld devices.

Adobe

Download Microsoft Reader - Free!

Platforms Restrictions

Microsoft requires the newest version of Microsoft Reader be installed and Activated on your computer before downloading secure eBooks.

Windows PC Reading Requirements

Pocket PC Reading Requirements:

  • Windows Mobile™ 2003 based Pocket PC and Phone Edition devices
  • Windows Mobile 2003, Second Edition based Pocket PC and Phone Edition devices
  • Windows Mobile 5.0 based Pocket PC and Phone Edition devices
  • Microsoft ActiveSync® 3.5 or later

Important Notes for Pocket PC Users:

  • Even if you're only planning on reading your eBook on your Pocket PC, Microsoft required that Microsoft Reader also be installed on your computer before you will be able to download your eBooks.
  • Be sure to Activate your Pocket PC with the same account you use to Activate Microsoft Reader on your computer so that you can read your eBooks on both.
 Printing

Microsoft Reader eBooks are not printable.

Copy and Paste

Microsoft Reader eBooks do not allow copy and paste.

Downloads

Unlimited: you have the freedom to download your Microsoft Reader eBook as many times as you wish.

Text-to-Speech

The text-to-speech function is not available on this eBook.

Transferring to Additional Computers/Devices

  • Microsoft Reader eBooks are transferable to Pocket PCs by Activating each device with the same Passport account.
  • Pocket PC Users: This secure Microsoft Reader eBook will check for information on your computer to verify that you are the person who purchased it. So, even if you're only planning on reading your eBook on your Pocket PC, Microsoft requires that you install and Activate Microsoft Reader on your computer first.
  • Microsoft Reader eBooks can NOT be transferred to another computer by means of email or disk. They can be re-downloaded to an additional computer by first Activating each computer with the same Passport account.
More Download Info Additional Information
Download Time

Most Microsoft Reader eBooks are 100 KB - 1.0 MB in size and download in approximately 1-3 minutes, depending on your internet connection speed.

Download Location

Microsoft Reader eBooks automatically save to the "My Library" folder.

Detailed Ordering Instructions

View the Microsoft Reader Knowledge Collection

Get Help with purchasing this eBook

Submit a review of this eBook

Store Policies Free eBooks
100% Secure Shopping
Powerful SSL encryption software and our secure server network protect all of your transactions. By working with industry leaders such as VeriSign and Bank of America, we provide guaranteed protection on every order. We guarantee that every transaction you make at eBookMall will be 100% secure.

Privacy Policy
 The information you provide for eBook orders is only used to complete your order and for communication regarding your order. Your privacy is important to us, and your information is protected.

Satisfaction Guaranteed
This eBook is backed by a 100% Satisfaction Money-Back Guarantee. We want you to be satisfied with your purchase. Your complete satisfaction is our goal. If there is anything we can do to provide better service for you then please let us know.

 Free eBooks with every order!
Order today and receive over $40 worth of eBooks absolutely free. Free eBooks include titles in all eBook formats, plus you will get dozens of free samples from exciting new authors.

Special Offer: eBook Club Membership
 Get over 2500 eBooks free when you join the eBook Club!

  • All eBook Club Members can download over 2,500 eBooks for free. You can have all these eBooks and more right now for the low membership price of $19.95.
  • You can download the eBooks directly to your computer and eBook device. These eBooks are yours to keep.
  • The eBook club is continually growing with more eBooks added frequently.



Home  |  Directory   |  Search  |  Ordering Instructions  |  Store Policies   |  Help Desk   |   About Us


All orders processed by eBookMall, Inc.

Customer Support

Copyright © 2000-2008 eBookMall, Inc.