The war cry of to-day in peace no less than in war is for efficiency. We need stronger, more capable men; healthier, superior women. Force is supreme-the king of all mankind. And it is force that stands back of efficiency, for efficiency, first of all, means power. It comes from power, and power either comes directly from inheritance or it is developed by an intelligent application of the laws that control the culture of the physique. The value of efficiency is everywhere recognized. The great prizes of life come only to those who are efficient. Those who desire capacities of this sort must recognize the importance of a strong, enduring physique. The body must be developed completely, splendidly. The buoyancy, vivacity, energy, enthusiasm and ambition ordinarily associated with youth can be maintained through middle age and in some cases even to old age. If your efforts are to be crowned with the halo of success, they must be spurred on by the pulsating throbbing powers that accompany physical excellence. These truly extraordinary characteristics come without effort to but few of us, but they can be developed, attained and maintained.

Why not throb with superior vitality! Why not possess the physical energy of a young lion? For then you will compel success. You will stand like a wall if need be, or rush with the force of a charging bison towards the desired achievements. This book sends forth a message of paramount importance to those who need added efficiency. Adherence to the principles laid down herein will add to the characteristics that insure splendid achievements. They will increase the power of your body and mind and soul. They will help each human entity to become a live personality. They will enable you to live fully, joyously. They will help you to feel, enjoy, suffer, every moment of each day. It is only when you are thus thrilled with the eternal force of life that you reach the highest pinnacle of attainable capacities and powers. Hidden forces, sometimes marvelous and mysterious, lie within nearly every human soul. Develop, expand and bring out these latent powers. Make your body splendid, your mind supreme; for then you become your real self, you possess all your attainable powers. And men thus developed possess a capital that can not be financially measured. It is worth infinitely more than money. Within the pages of this volume the pathway leading to these gratifying rewards is clearly described. Adhere to the principles set forth and a munificent harvest of physical, mental and spiritual attainments will surely be yours.

áááááááááááááááááááá --Bernarr Macfadden

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