In a time of unremitting, accelerating technological change, James W. Cortada offers a calm, intelligent path through the wilderness, helping managers understand the big picture and successfully manage the transition to the Internet economy. Cortada shows how to get past the hype associated with innovation, and leverage the best of the new technologies -- without abandoning management fundamentals that are more important today than ever.

21st Century Business demonstrates how to manage and work as your firm transforms itself from an Industrial Age enterprise to a 21ST CENTURY BUSINESS, presenting street-wise strategies, guidelines, examples, and tips every manager can start using today. It is a masterful guide to what is changing, how to live in both worlds, and where your future sources of profit and personal success will come from.

21st Century Business is the first book that gives managers a broad, long-term perspective on the information age transformation -- and translates that wisdom into strategies and tactics they can use right now.

James W. Cortada, one of the worldÆs leading authorities on the management and history of information technology, offers profound insight into the changes that really matter. Equally important, he exposes the changes that will prove superficial or overhyped.

Integrating economics, demography, technology, and management case studies, Cortada demonstrates how work, workers, and management are really changing -- and the fundamentals of business that have not changed. Cortada shows how the Internet is really impacting the enterprise -- and how to leverage it proactively, giving your supply chains new flexibility and power, without compromising processes that still work well.

TomorrowÆs successful manager will go beyond keeping up with the latest "e-trends," applying the fundamentals of business management holistically, thoughtfully, and with a firm grip on reality, no matter what changes. For managers focused on what matters most, 21st Century Business offers sober, clearheaded guidance.

21st Century Business: Managing and Working in the New Digital Economy

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Business

Management