Product Manager's Handbook : The Complete Product Management Resource eBooks
Mobipocket

 The Product Manager's Handbook : The Complete Product Management Resource
By: Linda Gorchels

Price: $39.95
Format:  Mobipocket eBook
Availability:  Download Now

Requirements:  Free Mobipocket Reader (More Details)
Restrictions:  No printing, No copy and paste (More Details)
Platforms:  Windows PC, Palm, Windows Mobile, Pocket PC, Symbian OS, Blackberry, iLiad, and more. (More Details)
Features:  Easy to install, Very Compatible, Touch-screen page turning, Bookmarks, Adjustable font size and color, Search.

Get eBook!

Free eBooks
With Every Order!

 

 The Product Manager's Handbook : The Complete Product Management Resource 		 

Browsing Options:

The Product Manager's Handbook is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer horizontal, team-driven decision-making structures.

What is a product manager? The overall responsibility of a product manager is to integrate the various segments of a business into a strategically focused whole, maximizing the value of a product by coordinating the production of an offering with an understanding of market needs. A product manager must oversee all aspects of a product or service line in order to create and deliver superior customer satisfaction while simultaneously providing long-term value for the company.

The Product Manager's Handbook covers all of these topics in a convenient, easy-to-follow presentation that includes:

  • Hands-on charts for managing every key step, from concept to completion
  • Practical checklists for evaluating progress at every critical stage
  • Brief profiles in every chapter of specific product management roles, functions, and issues
  • Real-world cases illustrating the challenges of product management in action

This thoroughly revised and updated second edition fully integrates the Internet and other digital technologies into the product manager's arsenal of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and more.

The product manager is frequently the source of the entrepreneurial spirit and sense of innovation that drives a successful organization. Learn to make the most of your product management system with this indispensable reference guide.

The Product Manager's Handbook : The Complete Product Management Resource

Linda Gorchels

Recommend eBook

Download Free Sample

eBook Categories

Business

Marketing
 
Ordering Instructions Mobipocket Reader eBook Features
1. Download and install Mobipocket Reader - Free!

2. Add eBook to your Shopping Cart

3. Checkout and download your eBook from your Invoice page.

4. Re-download your eBook free from the View Orders area anytime.

eBookMall accepts all major credit cards.
  • Mobipocket Reader is a universal eBook reader for all mobile devices.
  • Touch-screen page turning
  • Bookmarking to facilitate quick returns to noteworthy sections
  • Adjustable font size and color
  • Full text search
  • Carry as many Mobipocket eBooks on your mobile device as the memory will allow.
    •

Mobipocket Reader
 Download Mobipocket Reader Free
Platforms Restrictions
Mobipocket eBooks can be read on the following devices:
  • Windows XP/Vista
  • Blackberry
  • Palm OS 4.0+
  • Pocket PC
  • MS Smartphone
  • Symbian Smartphone
  • Dedicated eBook devices

Full list of Mobipocket-compatible devices

 Printing

Mobipocket eBooks are designed for use on handheld PDAs so they do not include a printing function.

Copy and Paste

Mobipocket eBooks are designed for use on handheld PDAs so they do not include a copy and paste function.

Downloads

Unlimited: you have the freedom to download your Mobipocket eBook as many times as you wish.

Transferring to Additional Computers/Devices

You can transfer your Mobipocket eBook to any other computers and devices that you own.

 
More Download Info Additional Information
Download Time

Most Mobipocket eBooks are 100 KB - 800 KB in size and download in approximately one minute, depending on your internet connection speed.

Download Location

Mobipocket eBooks can be saved to any location on your computer.

Detailed Ordering Instructions

View the Mobipocket Knowledge Collection

Get Help with purchasing this eBook

Submit a review of this eBook

Store Policies Free eBooks
100% Secure Shopping
Powerful SSL encryption software and our secure server network protect all of your transactions. By working with industry leaders such as VeriSign and Bank of America, we provide guaranteed protection on every order. We guarantee that every transaction you make at eBookMall will be 100% secure.

Privacy Policy
The information you provide for eBook orders is only used to complete your order and for communication regarding your order. Your privacy is important to us, and your information is protected.

Satisfaction Guaranteed
This eBook is backed by a 100% Satisfaction Money-Back Guarantee. We want you to be satisfied with your purchase. Your complete satisfaction is our goal. If there is anything we can do to provide better service for you then please let us know.

 Free eBooks with every order!
Order today and receive over $40 worth of eBooks absolutely free. Free eBooks include titles in all eBook formats, plus you will get dozens of free samples from exciting new authors.

Special Offer: eBook Club Membership
 Get over 2500 eBooks free when you join the eBook Club!

  • All eBook Club Members can download over 2,500 eBooks for free. You can have all these eBooks and more right now for the low membership price of $19.95.
  • You can download the eBooks directly to your computer and eBook device. These eBooks are yours to keep.
  • The eBook club is continually growing with more eBooks added frequently.



Home  |  Directory   |  Search  |  Ordering Instructions  |  Store Policies   |  Help Desk   |   About Us


All orders processed by eBookMall, Inc.

Customer Support

Copyright © 2000-2009 eBookMall, Inc.