This book is for those looking to buy, build, or otherwise get into the Billboard and Outdoor Advertising Industry.  First-time operators, seasoned operators and any other business professional in the Outdoor Advertising Industry.

About the Author:

Frank Rolfe started his billboard empire from his coffee table, as a fresh graduate from Stanford University.  It began as a resume builder for graduate school applications, and ended with a sale to a public company 14 years later. 

Using unique strategies he developed from desperate competition with much larger adversaries, Rofe eventually owned more billboard units than any private individual in Dallas/Ft. Worth.  Along the way, he fine-tuned the techniques to find billboard location, rent advertising space, and sell signs and leases.

Rolfe was an aggresive buyer of billboards during the Texas recession of 1988-1992, and built or bought during his career the astounding average of two billboard faces per month - one every two weeks for fourteen years straight.  He was also able to individually rent one billboard face every two days.

Here is a sample of what you will find inside:

• Understanding what creates value
• Getting started: checking laws and doing research
• Finding locations and getting permits
• Additional ways to find locations
• Getting the land owner to sign the lease
• Buying existing billboards
• Considerations when buying a billboard
• The real economics of billboard ownership
• Getting a loan for a billboard
• Deciding what kind of billboard to build
• OSHA and other complications
• Selling your billboard or billboard lease to a competitor
• Selling advertising space
• Subleasing a billboard to a big rival
• Servicing the customer
• Rotary billboard programs
• Looking to the future
• Definitions and terminology
• Listing of the State Departments of Transportation

If you are ready to educate yourself and excel in the Outdoor Advertising Industry then it is time to take the next step. 

A billboard on a major highway in a decent market can sell for $100,000 to $300,000+.  The profit on that one sign, after construction cost, can buy you a house.

A decent lease on a lessor road can bring you a $15,000 cash profit.  Four leases like that can buy your a house, or at least the down payment!

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