From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company eBooks
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From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company
By: Scott A. Shane

Price: $23.96
Format:  Palm eBook
Availability:  Download Now

Requirements:  Free eReader (More Details)
Restrictions:  No printing, No copy and paste (More Details)
Platforms:  Palm, Windows Mobile, Pocket PC, Windows PC, Mac, iPhone/iPod Touch (More Details)
Features:  Advanced navigation, search, bookmarks, and powerful viewing features.

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From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company
 

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Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a successful system.

Unlike competitive books, From Ice Cream to the Internet focuses squarely on the strategic issues and challenges faced by franchisors. Shane answers key questions such as: What do the winners do differently? How does franchising affect your ability to compete with firms that don't? Shane then presents proven principles for every facet of franchising success: designing the system, recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and more.

Clear and engaging, this book brings together previously inaccessible research on a wide range of crucial issues, from establishing margins to navigating the legal and institutional challenges of franchising. It will be the definitive guide for every business leader responsible for evaluating, planning, implementing, or managing franchise relationships.

  • Is franchising right for your business?
  • Evaluate your industry, your competitive position, and your competencies
  • Building the foundation of a successful franchising system
  • Establish winning policies, support and assistance mechanisms, and more
  • Pursuing growth, without the risks and pitfalls
  • Define territories, price franchises, and plan expansion
  • Law, internal politics, and other hassles
  • Navigate the unique legal and political issues associated with franchising
  • Finding and nurturing the right franchisees
  • Recruit and select the franchisees most likely to succeed—and build "win-win" relationships with them

For businesses seeking new paths to growth, franchising offers immense promise—and unique risks and pitfalls. A...

From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company

Scott A. Shane

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Computers & Internet

 
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Palm OS

  • Reader software: eReader (free)
    Palm OSŪ 3.0 (or later)
  • Supported models include: Palm, Sony, Handspring, IBM, HandEra, AlphaSoft, Garmin, Symbol, Kyocera, Samsung, Zodiac
  • Requires 335K of free memory for the eReader application

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    PocketPC/PocketPC 2002/Windows Mobile Edition 2003
  • Supported models include: Compaq, HP, Dell, Toshiba, Casio, Pocket Loox, and ViewSonic

iPhone / iPod Touch

Macintosh

  • Reader software: eReader (free)
    Mac OS 8.6 or later, using CarbonLib 1.6 or later/Mac OS X 10.1 or later (Mac OS X 10.1.5 or later recommended)

Windows

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Palm eBooks are designed for use on mobile devices so they do not include a printing function.

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Palm eBooks are designed for use on mobile devices so they do not include a copy and paste function.

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