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Buzzmarketing: Get People to Talk about Your Stuff eBooks
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 Buzzmarketing: Get People to Talk about Your Stuff
By: Mark Hughes

Price: $28.74
Format:  Palm (More Formats)
Availability:  Download Now

Requirements:  Free eReader (More Details)
Restrictions:  No printing, No copy and paste (More Details)
Platforms:  All Palm & Pocket PC handheld devices plus all Windows and Macintosh computers. (More Details)
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Buzzmarketing: Get People to Talk about Your Stuff

"As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com--called ""one of the greatest publicity coups"" in history by Time. In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing--which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff--from Miller Lite during the ""Tastes Great--Less Filling"" era, to American Idol's stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace. Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs."

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Buzzmarketing: Get People to Talk about Your Stuff


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