Comparative Analysis and Benchmarking: Corporate Strategy Analysis of Four International Pharmaceutical Companies eBooks
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Comparative Analysis and Benchmarking: Corporate Strategy Analysis of Four International Pharmaceutical Companies
By: Hung-hsin Chen

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Comparative Analysis and Benchmarking: Corporate Strategy Analysis of Four International Pharmaceutical Companies
 

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This research of corporate strategy analysis implements comparative analysis and benchmarking to analyse and examine the corporate strategy of the pharmaceutical sectors of 4 international pharmaceutical companies. Most existing studies of pharmaceutical industry have been limited to some specific fields such as the R&D ability, new products launch time, acquisitions, and alliances. Little has been known about the analysis of corporate strategy and comparison of pharmaceutical industry by both internal and external factors. On the other hand, the comparative strategy and benchmarking have been frequently applied in analysing the corporate strategy mostly in public service industries, in financial and accounting industry, and in insurance industry. Little has been applied to examine and analyse the corporate strategy of research-based industries such as pharmaceutical industry. This research aims to fill the gap by implementing these two techniques to analyse and examine the corporate strategies of 4 research based pharmaceutical companies. This research adopts the hybrid approach of combining qualitative and quantitative methods in a two stages research design. Quantitative method is applied first to deal with the comparative figures, and then qualitative method is used to find out the problem. The design of this multiple research includes three phases: data collection, analysis, and reporting. The findings of this research can be divided into 4 parts: R&D/marketing, technology alliances, strategic acquisitions and merger, and manufacturing. The drug innovative projects are recommended being developed within the company's familiar therapeutic areas in order to take its marketing advantage. Through this comparative analysis, some of this type of problems of these international pharmaceutical companies is identified. A big pharmaceutical company forming alliances with some small biotechnology companies has become a trend within pharmaceutical industry since 1980s. For...

Comparative Analysis and Benchmarking: Corporate Strategy Analysis of Four International Pharmaceutical Companies

Hung-hsin Chen

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