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Big Picture eBooks
Adobe

 The Big Picture
By: EDWARD JAY EPSTEIN

Price: $17.95
Format:  Adobe (More Formats)
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Restrictions:  No printing, No copy and paste (More Details)
Platforms:  Windows Vista / XP / 2000, Mac OS X Tiger (More Details)
Features:  Advanced navigation, search, bookmarks, and multiple viewing options.

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The Big Picture Summary:

During the heyday of the studio system spanning the 1930s, ‘40s, and ‘50s, virtually all the American motion picture industry’s money, power, and prestige came from a single activity: selling tickets at the box office. Today, the movie business is just a small, highly visible outpost in a media universe controlled by six corporations—Sony, Time Warner, NBC Universal, Viacom, Disney, and News Corporation. These conglomerates view films as part of an immense, synergistic, vertically integrated money–making industry.

In The Big Picture, acclaimed writer Edward Jay Epstein gives an unprecedented, sweeping, and thoroughly entertaining account of the real magic behind moviemaking: how the studios make their money. Epstein shows how, in Hollywood, the only art that matters is the art of the deal: major films turn huge profits, not from the movies themselves but through myriad other enterprises, such as video–game spin–offs, fast–food tie–ins, soundtracks, and even theme–park rides.

The studios may compete with one another for stars, publicity, box–office receipts, and Oscars; their corporate parents, however, make fortunes from cooperation (and collusion) with one another in less glamorous markets, such as cable, home video, and pay–TV.

But money is only part of the Hollywood story; the social and political milieus—power, prestige, and status—tell the rest. Alongside remarkable financial revelations, The Big Picture is filled with eye–opening true Hollywood insider stories. We learn how the promise of free cowboy boots for a producer delayed a major movie’s shooting schedule; why stars never perform their own stunts, despite what the supermarket tabloids claim; how movies intentionally shape political sensibilitie...

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