MARKETING: Advertising, Sales & Distribution Summary:

THE POWER TURNING THE MARKETING WHEELS

Marketing encompasses a battery of resources that start with spreading information and ends with gathering it, closing an endless circle. Information about what makes a life style better and information to optimize what contributes to it. Advertising is a powerful machine for the people to know what’s on the market. Without it we would be forced to painstakingly explore the field without end in sight.

On the other hand, information gathering opens the way for producers to design what people want and to plot strategies for what will end as a successful business.

In this book we aim to provide tools for the myriads wanting to understand and eventually manage the dynamics of marketing. Also to operatives, that puzzled by its power and bewildered by its complexity, ask what the vast amount of money invested provides as a return.

What is active and what is passive in this boiling pot may be a subject of controversy. We like to put on the “active side” what tops the title: Advertising, Sales and Distribution broken down as Advertising, Advertising Agency, Creative Process in Advertising, Mechanism of Memory, Sales Promotion, Personal Sale, Distribution and Channels of Distribution.

On the “passive side” Policies, Objectives, Strategies, Tactics, Market Research, Product Development, Forecasting, may be lined up.

Do you want to transit the active ways? Buy the book and find out how to live an exciting paying off hands-on experience. Enjoy!


About the Author:
E.E.duMortier witnessed the birth of a new Marketing concept, stating that product development originates from consumers rather than engineers’ drawing boards. This was the audacious concept of Marion Harper, leader of the famous Ad Agency McCann Erickson and founder of Interpublic.

McCann proved to be the breeding ground of a generation of Marketing experts who spread the concept that evolved into the modern way of doing business.

At McCann Erickson the author became Creative Director and later-on took responsibility of the Coca-Cola and Exxon accounts in one of the largest markets outside the USA.

E.E.duMortier has ample experience as international executive. He left McCann to become Marketing Director of the largest Cinzano affiliate in the world, Subsequently he led the Advertising, Promotion and Sales operation of the then largest producer and marketer of Westinghouse licensed appliances in Latin America for several years.

The author was then hired by the giant food company Bestfoods –now a division of Unilever- to lead the Marketing and New Product Development division of the firm’s largest Latin American affiliate. E.E.duMortier was then promoted to the International Division of Bestfoods, where he supervised the marketing of the firm’s famous brands –among others, Knorr, Hellmann’s, Mazola, Maizena corn starch) in Mexico and all Central and South American countries. Later on he moved to the Bestfoods World Headquarters at Englewood Cliffs, NJ, to become Business Development Director for the Caribbean Area. During his career with Best Foods the author attended Conventions and Advanced Training in Brussels, Zurich, Heilbronn (Germany). Milan, Austria, the UK and Ireland. E.E.duMortier also taught Marketing courses at several universities and is now a Marketing Course Development consultant to Ambai University.