From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names eBooks
Microsoft Reader

From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
By: Evan Morris

Price: $12.00
Format:  Microsoft Reader eBook
Availability:  Download Now

Requirements:  Free Microsoft Reader (More Details)
Restrictions:  No printing, No copy and paste (More Details)
Platforms:  Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003 (More Details)
Features:  ClearType, advanced navigation, search, personal library, bookmarks, notes, and drawing.

Get eBook!

Free eBooks
With Every Order!

 

From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
 

Browsing Options:

"Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries. But not when Evan Morris, creator of the award-winning The Word Detective website, is on the case! In From Altoids to Zima he reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories -- food and drink; clothing; technology, toys, and assorted bright ideas; cars; and drugs and cosmetics -- the story of each product is told with Morris's trademark wit and humor, complete with sidebars that highlight brand names that have become ""genericized"" (aspirin); a ""What Were They Thinking?"" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that was rumored to be lethal). "

From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

Evan Morris

Recommend eBook

eBook Categories

Reference Category

Reference Group

 
Ordering Instructions Microsoft Reader eBook Features
1. Download, install, and activate Microsoft Reader - Free!

2. Add eBook to your Shopping Cart

3. Checkout and download your eBook from your Invoice page.

4. Re-download your eBook free from the View Orders area anytime.

eBookMall accepts all major credit cards.

  • Microsoft Reader creates an exciting, personal eBook experience with ClearType display technology and powerful, easy-to-use features.
  • The smart navigation system remembers where you left off reading, and includes multiple methods of page navigation, multicolored bookmarks, and whole book search features.
  • Personalize your eBook with multicolored highlighting, drawing, font sizing, and personal notes.
  • Microsoft Reader eBooks are compatible with both Windows computers and Windows Mobile handheld devices.

Adobe Reader

Download Microsoft Reader - Free!

Platforms Restrictions

Microsoft requires the newest version of Microsoft Reader be installed and Activated on your computer before downloading secure eBooks.

Windows PC Reading Requirements

Windows Mobile Reading Requirements

  • Microsoft Reader for Windows Mobile
     
  • Windows Mobile 2003 based Pocket PC and Phone Edition devices
     
  • Windows Mobile 2003, Second Edition based Pocket PC and Phone Edition devices
     
  • Windows Mobile 5.0 based Pocket PC and Phone Edition devices
     
  • Windows Mobile 6.0, Windows Mobile 6.1
     
  • Microsoft Reader is not compatible with Windows Mobile-based Standard (non-touch screen) devices.

Important Notes for Windows Mobile Users:

  • Even if you're only planning on reading your eBook on your Windows Mobile device, Microsoft requires that Microsoft Reader also be installed on your computer before you will be able to download your eBooks.
  • Be sure to Activate your device with the same account you use to Activate Microsoft Reader on your computer so that you can read your eBooks on both.
Printing

Microsoft Reader eBooks are not printable.

Copy and Paste

This Microsoft Reader eBook does not allow copy and paste.

Downloads

Unlimited: you have the freedom to download your Microsoft Reader eBook as many times as you wish.

Text-to-Speech

The text-to-speech function is not available on this eBook.

Transferring to Additional Computers/Devices

  • Microsoft Reader eBooks are transferable to Pocket PCs by Activating each device with the same Passport account.
  • Windows Mobile Users: This secure Microsoft Reader eBook will check for information on your computer to verify that you are the person who purchased it. So, even if you're only planning on reading your eBook on your device, Microsoft requires that you install and Activate Microsoft Reader on your computer first.
  • Microsoft Reader eBooks can NOT be transferred to another computer by means of email or disk. They can be re-downloaded to an additional computer by first Activating each computer with the same Passport account.

 

More Download Info Additional Information
Download Time

Most Microsoft Reader eBooks are 100 KB - 1.0 MB in size and download in approximately 1-3 minutes, depending on your internet connection speed.

Download Location

Microsoft Reader eBooks automatically save to the "My Library" folder.

Detailed Ordering Instructions

View the Microsoft Reader Knowledge Collection

Get Help with purchasing this eBook

Submit a review of this eBook

Store Policies Free eBooks
100% Secure Shopping
Powerful SSL encryption software and our secure server network protect all of your transactions. By working with industry leaders such as VeriSign and Bank of America, we provide guaranteed protection on every order. We guarantee that every transaction you make at eBookMall will be 100% secure.

Privacy Policy
The information you provide for eBook orders is only used to complete your order and for communication regarding your order. Your privacy is important to us, and your information is protected.

Satisfaction Guaranteed
This eBook is backed by a 100% Satisfaction Money-Back Guarantee. We want you to be satisfied with your purchase. Your complete satisfaction is our goal. If there is anything we can do to provide better service for you then please let us know.

Free eBooks with every order!
Order today and receive over $40 worth of eBooks absolutely free. Free eBooks include titles in all eBook formats, plus you will get dozens of free samples from exciting new authors.


Special Offer: eBook Club Membership
Get over 2500 eBooks free when you join the eBook Club!

  • All eBook Club Members can download over 2,500 eBooks for free. You can have all these eBooks and more right now for the low membership price of $19.95.
  • You can download the eBooks directly to your computer and eBook device. These eBooks are yours to keep.
  • The eBook club is continually growing with more eBooks added frequently.