There Must Be A Pony eBooks
Microsoft Reader

 There Must Be A Pony
By: Kara Swisher
With: Lisa Dickey

Price: $14.95
Format:  Microsoft Reader eBook
Availability:  Download Now

Requirements:  Free Microsoft Reader (More Details)
Restrictions:  No printing, No copy and paste (More Details)
Platforms:  Windows PC, Windows Mobile 5.0-6.0, Pocket PC 2003 (More Details)
Features:  ClearType, advanced navigation, search, personal library, bookmarks, notes, and drawing.

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"AOL had found itself at the edge of disaster so frequently that one of its first executives, a brassy Vietnam veteran and restaurateur named Jim Kimsey, had taken the punch line of an old joke popularized by Ronald Reagan and made it into an unlikely mantra for the company. It concerned a very optimistic young boy who happened upon a huge pile of horse manure and began digging excitedly. When someone asked him what he was doing covered in muck, the foolish boy answered brightly, 'There must be a pony in here somewhere!' " --From the prologue

If you're wondering what happened after "a company without assets acquired a company without a clue," as Kara Swisher wryly writes, it's time to crack open this trenchant book about the doomed merger of America Online and Time Warner. On a quest to discover how the deal of the century became the messiest merger in history, Swisher delivers a rollicking narrative and a keen analysis of this debacle that is a must-read for anyone who wants to understand what it all means for the digital future. Packed with new revelations and on-the-record interviews with key players, it is the first detailed examination of the merger's aftermath and also looks forward to what is coming next.

It certainly has not been a pretty picture so far -- with $100 billion in losses, a sinking stock price, employees in revolt, and lawsuits galore. As Swisher writes, "It is hard not to feel a bit queasy about the whole sorry mess.... It felt a bit like I was watching someone fall down a flight of stairs in slow motion, and every bump and thump made me wince. It made me reassess old ideas and wonder what I had gotten wrong. And it left me deeply confused as to what had happened and, more important, what was coming next."

For Swisher, finding the answers to what went awry is important because she remains a staunch believer in the digital future -- maybe not in

There Must Be A Pony

Kara Swisher

Lisa Dickey

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