Ten Deadly Marketing Sins: Signs and Solutions eBooks
Adobe

 Ten Deadly Marketing Sins: Signs and Solutions
By: Philip Kotler

Price: $19.95
Format:  Adobe eBook
Availability:  Download Now

Requirements:  Free Adobe Digital Editions (More Details)
Restrictions:  No printing, No copy and paste (More Details)
Platforms:  Windows Vista / XP / 2000, Mac OS X, Sony Reader (More Details)
Features:  Advanced navigation, search, bookmarks, and multiple viewing options.

Get eBook!

Free eBooks
With Every Order!

 

 Ten Deadly Marketing Sins: Signs and Solutions 		 

Browsing Options:

Marketing's undisputed doyen offers an unbeatable guide on what not to do

As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest.

Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships.

Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing.

Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

Ten Deadly Marketing Sins: Signs and Solutions

Philip Kotler

Recommend eBook

eBook Categories

Business

Professional
 
Ordering Instructions Adobe eBook Features
1. Download Adobe Digital Editions - Free!

2. Add eBook to your Shopping Cart

3. Checkout and download your eBook from your Invoice page.

4. Re-download your eBook free from the View Orders area anytime.

eBookMall accepts all major credit cards.
  • This Adobe eBook can be read with Adobe Digital Editions on Windows PCs and Macintosh computers.
  • Includes advanced navigation such as a clickable table of contents and bookmarks.
  • Text search available.

Download Adobe Reader Free!

Platforms Restrictions
Adobe requires Adobe Digital Editions to be installed on your computer before downloading secure eBooks.

Adobe Digital Editions Requirements:

Windows

  • Adobe Digital Editions for Windows
  • Microsoft® Windows® 2000 with Service Pack 4, Windows XP with Service Pack 2, or Windows Vista™ (32- and 64-bit editions supported)

Macintosh

PowerPC

  • Mac OS X v.10.3.9 or 10.4.8
  • PowerPC® G4 or G5 500MHz processor
  • 128MB of RAM

Intel®

  • Mac OS X v.10.4.8
  • 500MHz processor
  • 128MB of RAM

Palm OS and Pocket PC

Adobe does not currently provide a version of Adobe Digital Editions for Palm or Pocket PC.

 Printing

Each eBook publisher sets printing restrictions for their eBooks. Some allow full printing, some allow partial printing, and some disable the printing ability altogether. It is safest to assume that the eBook will not be printable.

Copy and Paste

Each eBook publisher chooses whether they will allow the copy and paste functions in their eBooks. It is safest to assume that it is not available.

Downloads

Most publishers of Adobe eBooks have chosen to only allow three downloads and some allow only one.

Transferring to Additional Computers/Devices

This Adobe eBook can not be transferred to another computer by means of email or disk. It can be re-downloaded to an additional computer by first installing Digital Editions and then downloading the eBook to that computer from your eBookMall account.
 
More Download Info Additional Information
Download Time

Most Adobe eBooks are 400 KB - 1.5 MB in size and download in approximately three minutes, depending on your internet connection speed.

Download Location

Adobe eBooks automatically save to the "My Digital Editions" folder.

Detailed Ordering Instructions

View the Adobe Reader Knowledge Collection

Get Help with purchasing this eBook

Submit a review of this eBook

Store Policies Free eBooks
100% Secure Shopping
Powerful SSL encryption software and our secure server network protect all of your transactions. By working with industry leaders such as VeriSign and Bank of America, we provide guaranteed protection on every order. We guarantee that every transaction you make at eBookMall will be 100% secure.

Privacy Policy
 The information you provide for eBook orders is only used to complete your order and for communication regarding your order. Your privacy is important to us, and your information is protected.

Satisfaction Guaranteed
This eBook is backed by a 100% Satisfaction Money-Back Guarantee. We want you to be satisfied with your purchase. Your complete satisfaction is our goal. If there is anything we can do to provide better service for you then please let us know.

 Free eBooks with every order!
Order today and receive over $40 worth of eBooks absolutely free. Free eBooks include titles in all eBook formats, plus you will get dozens of free samples from exciting new authors.

Special Offer: eBook Club Membership
 Get over 2500 eBooks free when you join the eBook Club!

  • All eBook Club Members can download over 2,500 eBooks for free. You can have all these eBooks and more right now for the low membership price of $19.95.
  • You can download the eBooks directly to your computer and eBook device. These eBooks are yours to keep.
  • The eBook club is continually growing with more eBooks added frequently.