i-mode Strategy eBooks
Adobe

 i-mode Strategy
By: Takeshi Natsuno
Translator: Ruth South McCreery
Foreword by: Keiichi Enoki

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Format:  Adobe eBook
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"i-mode and Java join forces to open the door to global commerce Since its introduction in February 1999 i-mode has become the world's largest wireless Internet service with more than 35 million subscribers and revenues of over Ń700 billion. Along with sharp increases in the number of users and the volume of revenues, the last 2 years have witnessed a dramatic improvement in the content of i-mode services. In January 2001 DoCoMo launched its i-appli service for downloading software applications - allowing users to install extra programs of their choice on their mobile phones. The programs are compiled using Java, and today's 15 million i-appli users can be seen as arguably the largest Java community in the world. Widely acknowledged as the founder of i-mode, Takeshi Natsuno discusses the success story of i-mode to date by providing a behind-the-scenes look at the management concepts applied while formulating the i-mode strategy. This stimulating volume provides a hands-on look at how he managed to effectively introduce the Internet way of thinking rather than the telecoms way of thinking in order to implement the i-mode service. Written by the most highly respected expert in the field, i-mode Strategy is an absolute must for everyone wanting to know more about DoCoMo's sustainable business model and i-mode strategy. 'In this book I offer an extensive introduction both to the basic i-mode concept, which is grounded in the theory of complex systems, and to the actual operation of i-mode services. I hope that it will both contribute to an understanding of i-mode and offer hints for readers in developing their own IT businesses.' Takeshi Natsuno"

i-mode Strategy

Takeshi Natsuno

Ruth South McCreery

Keiichi Enoki

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