Engines Of Tomorrow: How The Worlds Best Companies Are Using Their Research Labs To Win The Future eBooks
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Engines Of Tomorrow: How The Worlds Best Companies Are Using Their Research Labs To Win The Future
By: Robert Buderi

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Engines Of Tomorrow: How The Worlds Best Companies Are Using Their Research Labs To Win The Future
 

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The U.S. economy is the envy of the world, and the key to its success is technological innovation. In this fascinating and in-depth account reported from three continents, Robert Buderi turns the spotlight on corporate research and the management of innovation that is helping drive the economy's robust growth. Here are firsthand communiqués from inside the labs of a reborn IBM, resurgent GE and Lucent, research upstarts Intel and Microsoft, and other leading American firms -- as well as top European and Japanese competitors.

It was only a few years ago that competitiveness experts -- U.S. well-wishers and naysayers alike -- concluded that America had lost its business and technological edge. The nation's companies, they asserted, couldn't match the development and manufacturing efficiency of overseas rivals. Yet now the nation is humming along, riding an unparalleled wave of innovation.

Buderi tells us this turnaround has come on many fronts -- in marketing, sales, manufacturing, and the creation of start-up companies. But Engines of Tomorrow deals with a central element that has gone largely unexamined: corporate research. It's the research process that provides the technologies that spur growth. Research is behind the renaissance of IBM, the stunning growth of Lucent, and much of the steamrolling American recovery.

Focusing on the fast-moving communications-computer-electronics sector, Buderi profiles some of the world's leading thinkers on innovation, talks with top inventors, and describes the exciting technologies coming down the pike -- from information appliances to electronic security and quantum computing. In the process, he examines the vital strategic issues in which central labs play a determining role, including:

  • How IBM's eight labs around the world figure in Lou Gerstner's plans to achieve consistent double-digit growth...

Engines Of Tomorrow: How The Worlds Best Companies Are Using Their Research Labs To Win The Future

Robert Buderi

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