Digital Transformation: The Essentials of E-Business Leadership eBooks
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 Digital Transformation: The Essentials of E-Business Leadership
By: Keyur Patel
By: Mary Pat McCarthy

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 Digital Transformation: The Essentials of E-Business Leadership 		 

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If you think being "in e-business" means suturing on an e-commerce appendage to your body corporate, then think again. We promise you that won't work. You've got to become "an e-business." You've got to be prepared to let that e-business commitment ripple through and shake up that body corporate. And like an 8.0 earthquake, you must be prepared for the rearrangement that will inevitably occur."

    -- Keyur Patel and Mary Pat McCarthy

In view of the spectacular successes of e-business pioneers such as Cisco, Priceline.com, and CMGI, there can no longer be any doubt that the future of business is inextricably bound up with the Internet. But for many executives, serious questions remain on making the leap into a digital business world.

To what extent must the Internet become part of our organization? Should we focus our e-business initiatives on business-to business, or business-to-consumer activities? How will our business processes be impacted by a digital transformation, and how do we align our company to support our key business strengths? Should our e-business be managed within the company or spun off as an autonomous entity?

Written by the top e-business strategists within KPMG and KPMG Consulting, Digital Transformation provides concrete answers to these, and other crucial questions about what it takes to win in the Internet economy, and lead a successful business to e-business transition.

Digital Transformation offers no paeans to e-commerce and its enabling technologies. Instead, it cuts through the hype and confusion surrounding doing business on the Internet to reveal the fundamental principles behind the digital transformation underway.

Digital Transformation is based, in large part, on extensive interviews with those at the forefront of the e-business revolution -- including Cisco CEO John Chambers...

Digital Transformation: The Essentials of E-Business Leadership

Keyur Patel

Mary Pat McCarthy

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