Counterintuitive Marketing: How Great Results Come from Uncommon Sense eBooks
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 Counterintuitive Marketing: How Great Results Come from Uncommon Sense
By: Kevin J. Clancy
By: Peter C. Krieg

Price: $23.95
Format:  Palm eBook
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Restrictions:  No printing, No copy and paste (More Details)
Platforms:  Palm, Windows Mobile, Pocket PC, Windows PC, Mac, iPhone/iPod Touch (More Details)
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Be prepared. This book weighs in at nearly 1.5MB in size. You'll need to make sure that you've got plenty of room on your PDA before you try to sync up this one. It's the perfect book for anyone with one of the new generation Palms or a Sony Clie. Store this book on an expansion card and you won't have any worries about running out of memory!

Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers.

In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously.

In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again" marketers, who don't have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again.

The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance.

Counterintuitive Marketing: How Great Results Come from Uncommon Sense

Kevin J. Clancy

Peter C. Krieg

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Marketing
 
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