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Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy
Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml |
Business > Business |
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Roland T. Rust is the author of Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy.
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Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy
Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml |
Business > Business |
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