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Marketing Metrics: 50+ Metrics Every Executive Should Master
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer |
Business > Marketing |
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Phillip E Pfeifer is the author of Marketing Metrics: 50+ Metrics Every Executive Should Master, Marketing Metrics: Managing Your Product Mix, Pricing, Sales Channels and Promotions, Marketing Metrics: Measuring & Defending Marketing Budgets, and more...
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer |
Business > Marketing |
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Marketing Metrics: Managing Your Product Mix, Pricing, Sales Channels and Promotions
Phillip E Pfeifer |
Business > Professional |
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Marketing Metrics: Measuring & Defending Marketing Budgets
Phillip E Pfeifer |
Business > Professional |
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Marketing Metrics: Measuring Sales Force Effectiveness & Channel Management
Phillip E Pfeifer |
Business > Professional |
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Marketing Metrics: Tracking Customers & Market Share
Phillip E Pfeifer |
Business > Professional |
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