Philip Kotler

Philip Kotler is the author of Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences, Attracting Investors: A Marketing Approach to Finding Funds for Your Business, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, High Visibility, Third Edition, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management, Kellogg on Marketing, Kotler On Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, and more...