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Marketing Metrics: 50+ Metrics Every Executive Should Master
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer |
Business > Marketing |
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Paul W Farris is the author of Marketing Metrics: 50+ Metrics Every Executive Should Master, Marketing Metrics: Evaluating Advertising & Promotion, Marketing Metrics: Optimizing Price & Evaluating Advertising & Promotion Campaigns, and more...
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer |
Business > Marketing |
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Marketing Metrics: Optimizing Price & Evaluating Advertising & Promotion Campaigns
Paul W Farris |
Business > Professional |
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Marketing Metrics: Optimizing Price for Profits
Paul W Farris |
Science & Technology > Computers & Internet |
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The Profit Impact of Marketing Strategy Project
Paul W. Farris, Michael J. Moore |
Business > Business |
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