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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Mary Jo Hatch, Majken Schultz |
Business > Business |
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Majken Schultz is the author of Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding.
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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Mary Jo Hatch, Majken Schultz |
Business > Business |
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