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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Sunil Gupta, Donald Lehmann |
Science & Technology > Computers & Internet |
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Donald Lehmann is the author of Managing Customers as Investments: The Strategic Value of Customers in the Long Run.
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Sunil Gupta, Donald Lehmann |
Science & Technology > Computers & Internet |
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