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There's No Business That's Not Show Business: Marketing in an Experience Culture
Bernd H. Schmitt, David L. Rogers, Karen Vrotsos |
Politics & Government > Economics |
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Bernd H. Schmitt is the author of There's No Business That's Not Show Business: Marketing in an Experience Culture.
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There's No Business That's Not Show Business: Marketing in an Experience Culture
Bernd H. Schmitt, David L. Rogers, Karen Vrotsos |
Politics & Government > Economics |
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